A whiteboard video or whiteboard animation video is a form of video marketing that makes use of an online whiteboard where a sketch artist draws or highlights an explanation about how a procedure, product, or service works. The video is normally accompanied by an extensive commentary narrative of the subject. The artists may draw charts or animations that are fun to take a look at so that the video is more entertaining and can attain much better audience engagement.
This form of video has actually become incredibly popular amongst organisations for different reasons. An explainer video is:
- Straight to the point - a whiteboard video, unlike other types of presentation, keeps fluff to the minimum because the illustrations just present the most crucial points in the topic. The voice-over narrative directly talks to the audience and the script strictly complies with what the illustrations are attempting to communicate. When individuals see a whiteboard video, all they can see is a clutter-free live movement diagram, flowchart, or comic strip that makes technical information more quickly reasonable. If you are going to make a video about how your savings can grow in your bank account, a whiteboard video will be much better fit for the job as compared to a live action video.
- Easy to understand - whiteboard videos use innovative sketches that capture the attention of the audience much better so that they do not feel bored or get distracted and look away. The direct exposure to the sketches triggers more brain activity in the audiences and hence, helps them to follow your subject more easily than any other type of video. A talking head video is less appealing and permits for very little creativity so the audience gets bored after only a couple of seconds. All they can see is a person blabbering words that they can hear but couldn't understand the method the video intends them to.
- More economical to produce - unlike live action and 3D animated videos that can be expensive to produce, whiteboard videos are much simpler and economical. To develop a whiteboard video, you only need a little well-lit studio, electronic camera equipment, an electronic camera group, a whiteboard with markers or a traditional chalkboard with chalk sticks, a sketch artist, a storyteller, and a video producer. You don't need to employ a team of animators, actors, makeup artists, or rent venues and furnishings simply to shoot your video.
- Creative and fun - there's absolutely nothing more fascinating than enjoying an artist produce drawings that are enjoyable to take a look at. With every stroke of the pen marker, the audience anticipates and imagines what will pop out next. Whiteboard videos are also perfect for audiences with short attention spans or are too busy to look at full-length videos. Every drawing refreshes the focus of their eyes so they can focus better on what the video is attempting to state.
- Develops more powerful mental connection - whiteboard videos are fantastic in helping your audience remember your brand or business. It is creative and appealing, so they appreciate seeing it. It is fascinating, so they are most likely to discuss it with others.
Its simpleness is what makes it a great alternative to utilize explainer videos. You do not take too long or spend excessive to put the video together so you can get your message to your audience immediately. At the same time, your audience easily connects with your video and is more likely to obtain participated in it and eventually choose to purchase or convert.
A whiteboard video or whiteboard animation video is a type of video marketing that makes use of an online whiteboard where a sketch artist draws or highlights an explanation about how a process, product, or service works. Easy to understand - whiteboard videos use creative sketches that capture the attention of the audience much better so that they do not feel bored or get sidetracked and look away. More cost-effective to produce - unlike live action and 3D animated videos that can be expensive to produce, whiteboard videos are much simpler and affordable. To create a whiteboard video, you only require a little well-lit studio, cam devices, a camera team, a whiteboard with markers or a traditional blackboard with chalk sticks, a sketch artist, a narrator, and a video manufacturer. Whiteboard videos are likewise ideal for audiences with brief attention periods or are too busy to look at full-length videos.