An explainer video is a short video (one to 3 minutes) that presents individuals to your business or item and explains precisely what you do in an entertaining and engaging way. An explainer isn't really an advertisement or a sales pitch, although they generally consist of a call to action. It's an intro created to get possible clients interested enough in your business to wish to discover more - and possibly ultimately transform.
In reality, explainer videos are proven to assist increase conversions - sometimes by as much as 80 percent. Video engages clients; according to one survey, more than 90 percent of clients believe that video is handy to decision-making, and 64 percent of users are most likely to buy an item online after viewing a video. Why is this the case? Well, video has a couple of benefits over other types of marketing.
With that in mind, the actual process of making an explainer isn't really that tough, specifically considering that there are a lot of tools like online animation makers or storyboard software to help you. The most difficult - and arguably important - part of the procedure is the development of the script.
When you have a script, the animation itself does not have to be complicated. A simple whiteboard video or two-dimensional animation can get the job done. Concentrate on getting your message throughout, being entertaining, and giving consumers what they require, and your explainer video can assist take your start-up to an entire new level.