An explainer video is a short video (one to three minutes) that presents people to your business or item and discusses precisely what you perform in an amusing and compelling manner. An explainer isn't an ad or a sales pitch, although they usually include a call to action. It's an intro designed to obtain possible clients interested enough in your business to want to discover more - and maybe ultimately convert.
In reality, explainer videos are proven to assist increase conversions - in some cases by as much as 80 percent. Video engages customers; according to one study, more than 90 percent of customers believe that video is handy to decision-making, and 64 percent of users are more most likely to purchase a product online after enjoying a video. Why is this the case? Well, video has a few advantages over other kinds of marketing.
With that in mind, the actual process of making an explainer isn't that challenging, especially because there are plenty of tools like online animation makers or storyboard software application to help you. The most difficult - and probably essential - part of the procedure is the advancement of the script.
Once you have a script, the animation itself does not need to be complicated. An easy whiteboard video or two-dimensional animation can finish the job. Focus on getting your message across, being amusing, and offering consumers exactly what they require, and your explainer video can assist take your startup to an entire new level.