An explainer video is a short video (one to 3 minutes) that presents people to your business or product and discusses precisely what you carry out in an amusing and compelling way. An explainer isn't an advertisement or a sales pitch, although they normally consist of a call to action. It's an introduction developed to obtain prospective customers interested enough in your business to wish to find out more - and perhaps ultimately convert.
In truth, explainer videos are proven to assist increase conversions - in many cases by as much as 80 percent. Video engages clients; inning accordance with one study, more than 90 percent of customers think that video is helpful to decision-making, and 64 percent of users are more most likely to buy a product online after seeing a video. Why is this the case? Well, video has a few benefits over other types of marketing.
With that in mind, the actual process of making an explainer isn't really that tough, particularly considering that there are plenty of tools like online animation makers or storyboard software to assist you. The most hard - and perhaps crucial - part of the process is the advancement of the script.
When you have a script, the animation itself does not have to be complicated. A simple whiteboard video or two-dimensional animation can do the job. Concentrate on getting your message across, being entertaining, and offering clients what they require, and your explainer video can help take your startup to an entire brand-new level.